A landing page, is a page on your website that has been designed with specific visitors and goals in mind. A landing page can be separate from your main website,...
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Goals are a great way of helping to drive your business forward. It's often said that just the act of writing a goal down can make it much more likely...
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Google Ads are an excellent way of driving targeted traffic to your website. But it can be expensive if not handled correctly. The key is to make sure you effectively...
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Hopefully you'll have Google Analytics set up to monitor your website. If you don't, please create and account and get this set up immediately! Google Analytics is by far the...
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The chances are, you're already using different formats of paid, owned, and earned marketing channels. But have you ever thought about how these three channels differ, how to make the...
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Welcome to SMEketing, where generating quality leads is our expertise. Whether you're based in one of the charming cities of Hampshire, exploring opportunities across the UK, or scaling your business...
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In the realm of digital marketing, having expertise in Google Ads can unlock new avenues of success for businesses. As a Google Ads specialist with over 15 years of experience,...
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Have you thought about starting a Google Ads campaign, but not sure if it's right for you, or even where to start? Let me break down the basics of a...
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Are you using Google Ads? Do you want to make sure you're not wasting precious budget? Here's are the top things on my Google Ad health check. Make sure you've...
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I spend a lot of time working with companies to build and manage Google Ads accounts. Over time I've noticed I get asked a lot of the same questions, so...
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Pay Per Click (PPC) advertising is now established as one of the most effective forms of advertising you can do. However, understanding the role of landing pages for Google Ads...
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If created well, landing pages can be used to make a ‘hard sell’. Not in a hammy, used car salesman way, but in the sense that you have visitors where...
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Are you using Google Ads? They are a fantastic way to drive relevant, targeted traffic to your website. Managed correctly they can have huge conversion rates - resulting in more...
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