Google Analytics 4 Migration: What Every Business Needs To Know

As a business, you rely on accurate data to make strategic decisions and improve your marketing efforts. Google Analytics has long been an essential tool to track website performance, measure conversions, and optimise digital marketing through a data-driven process. With the announcement of the sunset of Universal Analytics and the launch of Google Analytics 4, it’s essential to migrate to the newer platform as soon as possible.

What is Google Analytics 4?

Google Analytics 4 is the successor to Universal Analytics, which will no longer be supported after July 1, 2023. GA4 offers many benefits, including a more optimised dataset layout, event-based data models, and compliance with upcoming internet privacy regulations.

It also offers many features previously reserved for Google Analytics 360. This new iteration represents the most significant change since the platform’s inception, with the flexibility to measure more data, delivering a strong analytics experience designed for the future.

Why do I need to migrate?

With the addition of new features to Google Analytics 4 and an increasing adoption rate and integration support, it’s crucial to migrate to GA4 to avoid stress as the deadline gets closer.

Additionally, the migration presents an opportunity to improve website analytics, take advantage of Google’s newest features and tag configurations using Google Tag Manager, and clean up old tags and pixels from past website builds that no longer function. With an improved level of website and conversion tracking, you can provide the best data stream to optimise your digital advertising and SEO efforts.

What are the benefits of migrating to GA4?

Migrating to GA4 has numerous benefits for businesses using Google Ads. These include better data tracking and analysis, improved cross-device tracking, more advanced audience segmentation, and integration with Google Ads.
Let’s explore these benefits in more detail below.

Better data tracking and analysis

One of the main benefits of GA4 is the improved data tracking and analysis capabilities. GA4 uses machine learning to provide more accurate and detailed insights into user behavior, which can help businesses make more informed decisions about their marketing campaigns. This includes tracking user interactions across multiple platforms and devices, such as mobile apps and websites, and providing more granular insights into user behavior.

Improved cross-device tracking

As users increasingly use multiple devices to interact with businesses online, it’s important for businesses to be able to track user behavior across these different devices. GA4 makes this easier by providing a more unified view of user behavior across multiple devices, allowing businesses to better understand how users interact with their brand across different channels.

More advanced audience segmentation

Audience segmentation is a key component of any successful advertising campaign. GA4 provides more advanced audience segmentation capabilities than previous versions of Google Analytics, allowing businesses to create more targeted campaigns based on user behavior and interests.

Integration with Google Ads

Another important benefit of GA4 is its integration with Google Ads. By linking your Google Ads account to your GA4 property, you can gain more insights into how your ads are performing and how they are driving user behavior on your website or app. This can help businesses make more informed decisions about their ad campaigns and optimize their marketing spend for better ROI.

How can SMEketing help with the migration?

At SMEketing, we’re equipped to help you with this migration, ensuring a seamless transition.

All existing clients have already been migrated over to GA4 and any new clients we work with will be set up on it as a standard procedure.

Our agency provides comprehensive support to efficiently navigate the process, including assistance with data collection, analysis, and optimisation. With our help, you can continue making strategic marketing decisions based on accurate data, without worrying about any disruptions to your Google Ads campaigns.

Are You Ready For G4?

Migrating to GA4 is an important step for businesses using Google Ads. It offers more advanced data tracking and analysis capabilities, improved cross-device tracking, more advanced audience segmentation, and integration with Google Ads.

The move to Google Analytics 4 is critical to improving your marketing efforts and ensuring you continue to make informed decisions. The upgrade presents an opportunity to improve website analytics and take advantage of Google’s newest features, explore analysis features, and future-proof against growing internet privacy laws.

SMEketing can help with this migration, providing efficient support to ensure a smooth transition. Contact us today to start your migration journey.

Unlock the Power of Google Ads with the Help of an Experienced Google Ads Agency

Are you worried about your GA4 setup? Is your current Google Ads agency not supporting you in this area?

As a Google Ads agency in Hampshire, we are positioned perfectly to help business owners, MDs and sales/marketing managers with their Google Ads. Get started today with our free Google Ads Growth Review!