Should You Use Google Ads in a Recession?
In summary – YES YOU SHOULD!
This video outlines why it’s vital you don’t reduce your Google Ad spend and gives examples of studies showing how companies that reduced their ad spend during recessions lived to regret it.
Articles mentioned in the video:
- McGraw-Hill: https://empathunited.com/advertising-in-recession/
- SMEketing article: Using Google Ads During A Recession
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Victoria is the driving force behind SMEketing. With more than 20 years in the marketing world, she started her adventure with Google Ads in 2007. By 2009, her dedication and deep understanding of the digital landscape led to the launch of SMEketing.
Victoria regularly shares her insights about the latest Google Ads trends and practical tips. Drawing from her 15 years of direct experience, her writings are a blend of seasoned expertise and genuine passion for the field. Apart from her engaging articles, Victoria is an active voice on LinkedIn, discussing Google Ads and is a recognised contributor in prominent PPC communities online.
If you're keen to delve into the nuances of Google Ads or general marketing insights, connecting with Victoria on LinkedIn is a good shout.
Victoria regularly shares her insights about the latest Google Ads trends and practical tips. Drawing from her 15 years of direct experience, her writings are a blend of seasoned expertise and genuine passion for the field. Apart from her engaging articles, Victoria is an active voice on LinkedIn, discussing Google Ads and is a recognised contributor in prominent PPC communities online.
If you're keen to delve into the nuances of Google Ads or general marketing insights, connecting with Victoria on LinkedIn is a good shout.
Latest posts by Victoria (see all)
- How to Do Keyword Research for Google Ads - January 15, 2024
- A Comprehensive Guide to Google Ads for B2C Businesses - January 8, 2024
- How to Write Calls to Action (CTAs) for Google Ads - December 25, 2023
