Why use Google Ads

Do you see Google Ads in your search results, and wonder if they could benefit your business? I’m here to tell you that it’s pretty likely the answer to that question is a big fat yes!

Why should you be using them? Well, Google Ads are one of the most effective advertising mediums available today. I’ve been working with Google Ads since 2007 and love it as much today as I did back then. Although there have been lots of updates and developments to the platform, the reasons why they are such an effective advertising tool haven’t changed at all.

Google Ads can help your business, no matter what your goals are:

• Drive Sales: Google Ads can help your business to grow via increasing sales online, in-app, in-person and over the phone
• Get Leads: Boost conversions by encouraging your website visitors to take action
• Increased Website Visits: Get the right people to visit your website at the right time
• Influence Consideration: Encourage people to explore your products and services, and learn more about your business
• Build Awareness: Reach a huge audience and maximise your businesses exposure
• Promote your App: Increase installs and interactions with your app with Google Ads

There are three cornerstones of Google Ads: Relevance, Control, and Results.

Relevance

There aren’t many advertising opportunities that hit the right people, at the right time, with the right message. Your ads can appear on Google Search at the point when someone is looking for your product or service. You can customise an incredible amount including keywords and locations. This ensures you’re getting in front of the most relevant potential customers.

Control

Control over your budget and spending is a key feature of Google Ads. You choose how much to spend per month, per day and per ad. Based on your settings, Google Ads uses its settings to figure out what ads to show for each search query. If you want to change your strategy, you can adjust your ads, change your budget, or pause and restart a campaign. Many of my clients boost campaigns at key points of the year and pause others during quieter periods. They target their bidding strategy based on customer locations and demographics. This ensures they are targeting the most relevant audience to their business.

Results

One of the most amazing things about Google Ads is the huge amount of data it provides you. So you can see which ads and which keywords are giving you the best results. You only pay for clicks to your website or calls to your business. You can see how your website, apps, and ads are performing instantly. The technology behind Google Ads means you can create, manage and optimise your campaigns so you can get the most out of your investment.

Picture this… your prospective customers on Google searching for your products and services. An ad pops up showcasing your company. The searcher clicks on your ad, lands on your website, and makes an enquiry. It really is as simple as that!