4 Google Ad Predictions for 2023

Google Ads is a powerful platform for digital advertisers, and it is constantly evolving. As we look ahead to 2023, there are a number of predictions about how the platform will continue to develop and the impact it will have on businesses.

In this article, I’ll explore four of the most important Google Ads predictions for 2023, including increased AI and machine learning integration, smarter automation, more visual ads, and improved targeting.

Read on to find out how these changes will affect digital advertising and how businesses can prepare for the future.

1. Increased AI and Machine Learning Integration

Google Ads will continue to leverage AI and machine learning to better optimise campaigns and deliver more personalised, targeted advertising.

This will include improved bid strategies that use AI and machine learning algorithms to adjust bids in real–time based on performance and competition.

Additionally, Google Ads will be able to better segment and target audiences, as well as provide more accurate audience insights. This will be beneficial for both advertisers and users, as it will allow for more relevant and effective ads.

2. Smarter Automation

Google Ads is already heavily automated, but the platform will continue to get smarter in 2023.

Automated features will be more sophisticated, with the ability to detect and respond to changes in the market more quickly and accurately. This will include automated bid strategies that can automatically adjust bids based on performance and competition, as well as automated ad creation that can create ads in real–time based on user behavior and preferences.

Automated optimisation tools are already able to adjust campaigns in real–time to ensure maximum performance, and this will no doubt become even more refined in 2023.

3. More Visual Ads

Visual ads, such as video, image, and interactive ads, are becoming increasingly popular in the digital advertising space.

Google Ads will continue to develop and improve its visual ad offerings and make them more accessible to advertisers of all sizes. This will include improved video ad formats, more interactive ad options, and better image quality.

More advanced tracking and analytics (hello GA4!!) will be available to help advertisers better understand and measure their visual ad campaigns.

4. Improved Targeting

Google Ads will continue to develop more sophisticated targeting capabilities to help advertisers reach the right audiences.

This will include improved demographic and interest targeting, as well as more advanced retargeting. Advertisers will be able to target users with more precision, allowing them to reach their desired audiences more effectively.

Google Ads will be able to better track user behavior and preferences across multiple devices, allowing for more personalised and effective targeting.

Continuous Evolution

Digital advertising continues to evolve and change, and Google Ads is no exception. As we look ahead to 2023, it’s clear that the platform will continue to develop and offer more sophisticated tools and capabilities.

By staying up to date on the latest developments, taking advantage of automated features, experimenting with different ad formats, making use of advanced targeting capabilities, and utilising tracking and analytics, businesses can ensure that their campaigns are as effective as possible and get the most out of their Google Ads investments.

Work with me!

Are you looking to improve the performance of your Google Ads campaigns and drive more qualified traffic to your website or app? As a Google Ads consultant, I can help you achieve your advertising goals and maximise the success of your campaigns.

With my extensive experience and knowledge of the Google Ads platform, I can provide expert advice and guidance on the best strategies and tactics for your business. From keyword research and ad copywriting to targeting and optimisation, I can help you create and manage effective advertising campaigns that drive results.

I am dedicated to providing personalised and professional support to help you achieve your advertising objectives. Whether you’re a small business owner looking to increase sales or a marketing manager looking to improve your ROI, I can provide the expertise and support you need to succeed.

Contact me today to learn more and get started on your journey to success with Google Ads.