SMEketing Marketing Blog

PPC (pay per click) is one of the most highly targetted advertising options available. Google AdWords is the most popular, however PPC also covers a range of other online advertising platforms including LinkedIn, Facebook and banner advertising. It can be a very effective form of advertising, although many companies do not make the most of …

A lot of companies we talk to have always relied on generating new business through referrals and word of mouth. There’s no denying that the quality of these leads are generally so fantastic that it is possible to keep your business afloat on these alone. But that’s only if you’re getting a steady stream. Bolstering …

You may have just been getting used to the new timeline for your personal profile, but now Facebook have started to move this look and feel over to their business pages. This enables your Facebook visitors to check out the entire Facebook history of your company. This rolls out completely at the end of the …

With the dawn of a new year, businesses are reevaluating their marketing priorities in an attempt to put themselves on track for a profitable year. With our knowledge and experience, we at SMEketing can help you develop an online digital marketing plan to help your company thrive in 2012. Unlike in the past, online marketing …

If you’ve been using Twitter for a while, there’s maybe a few things you can do to really ensure you’re making the most of your presence on the site. So, along with getting healthy, drinking less, exercising more and vowing to do a number of other activities in 2012, think about making some of these …

Twitter was established in July 2006. Since then it has grown rapidly into one of the key social networking sites available today. With a revenue of $140 million, over 600 employees and well over 300 million users, it’s something that is now attracting a wide range of users. We’ve talked about how to use Twitter …

Since it’s the end of the year, we thought it would be nice to let you know what our most popular posts of 2011 were. These are based on page views, and although the older posts have a better chance of having more views, we do have some recent posts that made the top 10 …

Firstly, why is it important to engage your readers? You build relationships through engagement Your content will be shared through social media People are more likely to comment if they are engaged People will stay on your site longer People will come back to your site more often Prospective customers will trust you and will …

So you’re worried you’ve been penalised by Google? You think some of your rankings have dropped, but you need to check what’s happening and why. Here are the steps you should take: Go to Google Analytics and review your traffic levels – are you seeing a sudden drop or any other worrying trends? Log into …

It’s commonly thought that building a lot of links in a short space of time, using the same (or very similar) anchor text, all pointing to the same page, will raise warning flags to Google. This is because it gives the impression that the links being generated have been bought or acquired abnormally using automated …