SMEketing Marketing Blog

A client got in contact today because she’d been sent an email from a random company saying: We’ll submit your website to 500 social bookmarking sites for just £50. Imagine getting 500 valuable links on high PR websites pointing to your domain… for just £50! That’s just 10p per link! We’ve probably all had an email …

The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase “we blog” in the sidebar of his blog Peterme.com in April or May 1999. Ever since then, people have been blogging for business and for …

There’s more to link building than just going out and getting as many links as possible; it’s definitely not a case of quantity over quality. There are well over 200 criteria in which Google uses to judge the quality of a website and the volume and type of links that a site has is a …

Facebook and Google Ads are two avenues of the marketing world are just beginning to be tapped (when you think about the age of marketing in general, these are relatively new advertising mediums). Students who are graduating university right now with marketing degrees will most likely have not been trained in Google PPC or on the …

Email marketing can be an extremely effective method of communication; most popularly used to promote either a business to new potential customers or to reinforce branding and reputation to existing customers. Used as a sales tool, it can be one of the most cost effective marketing mediums available – creating highly targeted, personalised emails can provide …

There’s been a lot of hype recently about Twitter’s latest developments. Known within the Twitter community as #newtwitter (using the hashtag allows people to search for all related tweets on this topic), it has begun to be rolled out to users across the globe. Twitter have admitted that this is the biggest change they’ve made …

Like a lot of modern marketing agencies, we do a lot of search engine optimisation (SEO) work for our clients. Each project is different and we never automate our SEO services into a ‘one size fits all’ service. However, what pretty much all our customer have in common is the desire to increase their keyword …

A client of ours attended a free marketing workshop yesterday. She had some issues with what they told the group, so emailed SMEketing for some marketing advice: “Also they mentioned that we shouldn’t be putting our press releases on our website as it can be see as duplicate content, is that right? I really don’t …

If you’ve not heard about Google Instant yet – where have you been?! In the last day or two, the online community has been awash with discussions and debates surrounding this new Google update. If you’re not aware of Google Instant, here’s a summary: Google Instant is being rolled out in the US this week …

Following from our previous post last Thursday, here are the additional five mistakes that we see people make in their Google AdWord Campaigns: 6. Not targetting the right group of searchers: Is your product or services aimed towards a particular demographic or geographical location? Did you know that you can set your AdWord campaigns to target those …