Google Search Ads (as opposed to Google Shopping Ads, or Google Display Ads - learn more about the different ad types here) are the cornerstone of online advertising. Honing and...
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Google search is the #1 way to find businesses online. It’s sparked endless search engine optimisation (SEO) companies, each promising to get you to the top of the rankings. But...
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It’s said all good things must come to an end. So, it is with Google’s Extended Text Ads (ETAs). That’s right! On 31st August 2021, Google announced that after 30th...
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You've set up your Google Ads campaign. You've selected your keywords and optimised your ads. That's it, right? Watch the traffic pour in and wait for success. Wrong! All too...
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What's the point of Google Ads? Why do we create them? To click on, of course. Sure, any good Google Ads campaigns will have other goals: sales, leads, video views,...
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Mastering the art of keyword selection is critical to your Google ad's performance. From pay per click (PPC) to search volume, balancing these factors can seem a daunting task. However,...
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As the name indicates, responsive ads change their content based on the search query and what Google knows about the searcher and their intent. In a nutshell, you create an...
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Google Ads are crucial to any successful marketing campaign or business. However, it can be hard to keep up with new developments because the platform is always evolving and things...
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Once you've got your Google Ads account created and set up, it's time to write some kick-ass adverts! But how do you get started and how on earth do you...
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One of the most important factors of managing a successful Google Ads campaign is making sure you're not wasting money. Each time someone clicks on one of your adverts, it's...
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You will no doubt have seen adverts following you around the internet - whatever website you seem to be on, there they are. Following you around, trying to convince you...
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Are you a retailer and you're wondering how to get more traffic to your key products? Well Google Shopping Ads are the tool you need! In a nutshell - Google...
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Google Ads can be confusing for people who haven't used it before (heck, it can be confusing to people who have used it before!). One of the main pillars of Google...
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Do you see Google Ads in your search results, and wonder if they could benefit your business? I'm here to tell you that it's pretty likely the answer to that...
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Have you tried to create a Google Ad campaign and then attempted to manage it in-house? Many businesses do an alright job doing it themselves, but you may be failing...
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A landing page, is a page on your website that has been designed with specific visitors and goals in mind. A landing page can be separate from your main website,...
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Google Ads are an excellent way of driving targeted traffic to your website. But it can be expensive if not handled correctly. The key is to make sure you effectively...
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The chances are, you're already using different formats of paid, owned, and earned marketing channels. But have you ever thought about how these three channels differ, how to make the...
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In the realm of digital marketing, having expertise in Google Ads can unlock new avenues of success for businesses. As a Google Ads specialist with over 15 years of experience,...
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Have you thought about starting a Google Ads campaign, but not sure if it's right for you, or even where to start? Let me break down the basics of a...
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